Mercedes-Benz Fashion Week Swim

One great thing about calling Miami our hometown is being front-and-center guests at Mercedes-Benz’s Fashion Swim Week! This annual swimwear extravaganza is held in Miami Beach, and features the most sizzling swimwear designers in the world. This year featured some established favorites (like Maaji and Agua Bendita), as well as some less-known but equally fabulous designers (like Frankie’s Bikinis, designed by 19-year-old Francesca Aiello).


Of course, us Jewel Be Mine girls got to see much of this fashion action in real-time. And while we were pretty impressed by all of the designers, some lines stood out to us more than others. As long-time fans of Maaji, we were impressed with their latest line, which was showcased in an equestrian-themed show at Swim Week. The line featured lots of new graphic prints with pops of feminine purple and pink interlaced with nudes. We absolutely loved the new bags they previewed on the runway... keep your eyes peeled for these babies on our site!

We were equally impressed with Agua Bendita’s line. Their eclectic style was again a hit on the runway, featuring designs inspired by international travel and wildlife-based prints. We can’t wait to get their scorching new stuff in and available to our customers! Agua Bendita’s sexy-glam pieces are a total must-have!

Another showstopper (and soon to be offered on our site) was the Luli Fama collection. Their 2015 offerings include crochet fabric, shiny fabrics in nude and pastel prints, and teeny-weeny Brazilian bottoms. We absolutely loved their show!

So there you have it: our mini-recap of Swim Week 2015. It was a blast to attend, but it’ll be even more fun to rock these designer looks on the beach (especially when paired with some jewels!). And you heard it here first: Luli Fama coming soon to Jewel Be Mine’s collection of swimwear! Get excited!

Happy summer! Xoxo

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